Guides for SMEs
Short, clear answers to the questions Swiss SMEs ask before starting a website, shop or software project.
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- Guide4 min read
Impressum in Switzerland: is a legal notice required?
Does a Swiss business website need an Impressum? The legal basis in the Unfair Competition Act, the usual details and extra rules for EU customers. - Guide4 min read
Website data protection: what the revFADP asks of SMEs
The revised Data Protection Act has applied since 1 September 2023. What SMEs need to do on their website, with a checklist for forms and tools. - Guide3 min read
TWINT in your online shop: how payments work
How TWINT works in an online shop: paying on a computer and a smartphone, payment service providers, fees, refunds and connecting it to your shop. - Guide3 min read
Google Business Profile: get found on Maps in 5 steps
How to set up your Google Business Profile: create it, choose a category, verify it, keep the details up to date and collect reviews. For Swiss SMEs. - Guide3 min read
Multilingual website in Switzerland: which languages?
Which languages does your website need in Switzerland? Choosing by customer region, a separate URL per language with hreflang, and translation tips. - Guide4 min read
CRM software for SMEs: when is it worth it?
When a CRM pays off for Swiss SMEs, what it should include, how it links up with orders and QR-bills, and how to introduce it successfully. - Guide4 min read
Business app for SMEs: when does it pay off?
When a dedicated app pays off for Swiss SMEs, when a mobile website is enough, and what to know about technology, app stores and ongoing maintenance. - Comparison4 min read
Website builder or agency: which suits your SME?
A website builder such as Wix or Jimdo, or an agency? Compared on cost, time, search engines, multiple languages and lock-in, for Swiss SMEs. - Comparison4 min read
Shopify or WooCommerce for Swiss online shops
Shopify or WooCommerce for your online shop in Switzerland? Compared on cost, control, maintenance, TWINT, VAT, QR-bills and multiple languages. - Comparison4 min read
Excel or CRM: when is it time to switch?
Excel or CRM? The strengths and weaknesses of both, clear signs that it is time to switch, and how to move your customer data cleanly into a CRM. - Comparison4 min read
App or mobile website: what your customers really need
App or mobile website? Compared on visibility in Google, installation, cost, push notifications, offline use and maintenance, with the PWA as a middle way.
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